Over the last couple of years we’ve spent quite a few reports harping on the need for financial institutions to develop a social media policy. We usually do this because of our concern for the reputation, compliance and strategic risks that social media can present in the form of data loss. Furthermore, staff members are still the easiest access points, and so training employees on the threats is key to the success of an Information Security program.
Conversely, there is also the risk posed your organization from a business standpoint if you’re out of touch with your customers. These days we’re all faced with the tension between data security and open communication. And so, of equal importance is identifying what message you’re going to communicate to your customers and which tools you are going to use to do that. Here are some links that might help.
How Financial Institutions should use Facebook
- This first link is designed specifically for financial institutions, and helps provide some guidelines for what to discuss. Hint: Don’t just talk about banking.
How to Time Your Posts for More Impact
- This link helps you time your facebook posts in order to have the greatest visibility and impact. While the article is aimed at facebook pages, some of these principles transcend the platform.
How to Establish a YouTube Presence
- Lastly, for those of you who are considering venturing into the YouTube space, this link will help provide some goals and guideposts for getting started.
What Every Exec Should Know about the Social Enterprise
- Lastly, if you're still wondering if there's value in social media this link will help.
Hope this helps.
