As a baby boomer, the traditional branch location continues to have some value for use of a community room, safe deposit boxes and just looking your banker in the eye; but the X & Y generations see little to no value in using the traditional branch. Yeah, they may have to go once in a while to get a cashiers check, or sign loan papers, but it’s an exception instead of the rule.

On a recent core selection consulting engagement, I was working with a very traditional well-established community bank in a University town that was looking for ways to bring together the students with their bank and the community. The university offers a “debit card/credit card